_edited.png)
EL VALLE: THE CAMPAIGN
Álex González Video Director, Eduardo Javier Photography, XIO de Los Santos Creative Director.
Inspired by the aphrodisiac paradise, the designer offers a new proposal in every design. The abundant cuts run through the silhouette like water streams, providing freshness, elegance, and juvenile spirit in anyone who owns them. The futuristic vision of Jose Cristian calls for the diversity of beings that inhabit this beautiful tropical forest. Connecting with Mother Nature, El Valle seeks to educate its audience on the importance of sustainability and the value of being different.
His vision is possible thanks to its sponsors: Cielo Azul, Voluntariado Reservas, Farmacia Carol, and the Ministry of Tourism of the Dominican Republic.
The purpose of El Valle is to carry out that each piece can be worn by everyone, both men and women. Its colors highlight and complement the great diversity of Dominicans, including its silhouettes that transforms all body types, giving its true purpose of letting the imagination run wild and that's what characterizes El Valle.
Located on the coast north of Samaná, El Valle has given life to this collection. Its habitat contrasts the colors, representing tranquility, serenity, and fun. The neutrality of sayings complements the natural beauty found in El Valle.
This collection is afloat thanks to its location and the creative minds of Álex González Video Director, Eduardo Javier in charge of Photography, XIO de Los Santos Creative Director of the show and campaign; and the beautiful location of El Valle Lodge.
El Valle with its avant-garde vision is the new proposal by Jose Cristian. Sustainable, original, and genderfluid are the keywords that make up this new project.
MEET THE DESIGNER
JOSE CRISTIAN LAGARES
Born in the Dominican Republic, designer, marketer, and creative director of the fashion firm JCL. He studied Fashion Design at Chavón the School of Art and Design, Marketing at the UNIBE, and completed a master's degree in Fashion Product Management at the Instituto Europeo di Design, Madrid. In 2017, the creative launched his first independent collection, thus beginning his national and international exposure and projection under his label.
The creative is committed to sustainability in materials and manufacturing methods, which are part of the brand's DNA, as well as the social work he has been doing since the pandemic in 2020.
JCL has stood out for using fabrics such as 100% linen, neutral and timeless color palettes. The valley is his latest project, which is represented by the exuberance of the Dominican Republic.
EL VALLE AT THE RUNWAY
On September 1st of 2022 El Valle was launched to the public during RD Fashion Week, with 34 beautiful looks the public was stunned with every design brought by this collection.
Shop the collection now at:
